The global activewear market is experiencing robust growth, driven by increasing consumer emphasis on fitness, wellness, and athleisure lifestyles. According to Grand View Research, the global athletic apparel market was valued at USD 227.5 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 6.8% from 2023 to 2030. This surge in demand has elevated brands like Gymshark into key players, prompting heightened interest in understanding the manufacturing networks that support their supply chains. As direct-to-consumer activewear brands scale, transparency into their wholesale manufacturing partners becomes critical for industry stakeholders, competitors, and aspiring entrepreneurs. Based on supply chain analyses, trade data, and production footprints, the following are the top five manufacturers known to produce or have produced garments under Gymshark’s wholesale model, reflecting trends in ethical sourcing, on-demand production, and geographic diversification across Asia and Eastern Europe.
Top 5 Gymshark Wholesale Manufacturers 2026
(Ranked by Factory Capability & Trust Score)
Expert Sourcing Insights for Gymshark Wholesale
H2 2026 Market Trends Analysis for Gymshark Wholesale
As we look toward the second half of 2026, Gymshark’s wholesale division is poised to operate in a dynamic and increasingly competitive landscape. Several key market trends will shape demand, partner expectations, and strategic opportunities. Here’s an analysis of the most significant H2 2026 trends impacting Gymshark Wholesale:
1. Rise of Hybrid Athleisure & Elevated Basics
By H2 2026, the line between performance wear and everyday fashion will continue to blur. Retail partners will demand collections that seamlessly transition from gym to streetwear, emphasizing versatility. Gymshark must prioritize “elevated basics” — high-quality, minimalist pieces with subtle branding, premium fabrics (e.g., recycled cotton blends, odor-resistant knits), and refined silhouettes. Wholesale buyers will favor capsule collections that complement diverse retail assortments, especially in mid-to-high-end department stores and boutique fitness retailers.
Strategic Implication: Expand wholesale offerings beyond core compression and bold graphics to include neutral-toned, lifestyle-oriented apparel with performance benefits. Focus on fabric innovation and sustainable materials to justify premium wholesale pricing.
2. Sustainability as a Non-Negotiable for B2B Partners
Retailers are under increasing pressure to meet ESG (Environmental, Social, and Governance) targets. By H2 2026, wholesale buyers will require full transparency in supply chains, verified sustainability claims, and circularity programs (e.g., take-back schemes, recycled content). Gymshark’s existing commitment to sustainability will be a competitive advantage — but only if it’s demonstrable at scale.
Strategic Implication: Provide comprehensive sustainability dossiers for each wholesale line, including carbon footprint data, material traceability, and end-of-life options. Offer co-branded sustainability initiatives with retail partners to enhance brand alignment.
3. Demand for Data-Driven Assortment Planning
Retailers are leveraging AI and predictive analytics to optimize inventory and reduce markdowns. Gymshark can differentiate itself by offering data-backed wholesale recommendations — sharing anonymized consumer insights, regional performance trends, and size/sku velocity data. This collaborative approach builds trust and positions Gymshark as a strategic partner, not just a supplier.
Strategic Implication: Develop a B2B analytics portal for wholesale partners, offering real-time sales performance dashboards and seasonal forecasting tools powered by Gymshark’s DTC data (with privacy safeguards).
4. Growth of Niche & Community-Driven Retailers
Specialty fitness boutiques, yoga studios, and community gyms are expanding their retail footprint. These partners seek brands with authentic community engagement — something Gymshark excels at. In H2 2026, expect increased demand for exclusive co-branded collections or limited-edition drops tailored to local fitness cultures (e.g., CrossFit, trail running, Pilates).
Strategic Implication: Develop a tiered wholesale program with flexible MOQs for smaller retailers. Create a “community ambassador” wholesale track, enabling local influencers or trainers to curate micro-collections sold through partner studios.
5. Global Expansion with Regional Customization
Gymshark’s international wholesale growth — particularly in Asia-Pacific and Europe — will accelerate in H2 2026. However, one-size-fits-all assortments will fail. Local tastes (e.g., modest activewear in the Middle East, cooler tones in Scandinavia) and sizing norms will require hyper-localized product strategies.
Strategic Implication: Invest in regional merchandising teams to adapt colorways, cuts, and product mix. Offer regional exclusives and localized marketing assets to support retail partners in new markets.
6. Pressure on Margins & Value-Added Services
With inflationary pressures lingering, retailers will scrutinize wholesale pricing and seek added value. Gymshark can offset margin pressure by offering full-service partnership models — including in-store merchandising kits, digital content for social promotion, and co-op marketing funds.
Strategic Implication: Bundle wholesale orders with digital assets (e.g., lifestyle photos, TikTok-ready videos) and training for retail staff. Position Gymshark as a growth partner, not just a vendor.
Conclusion:
H2 2026 will demand that Gymshark Wholesale evolves from a transactional supplier to a strategic, data-savvy, and sustainability-driven partner. Success will hinge on agility, customization, and deep collaboration with retailers navigating their own digital and cultural shifts. By aligning with these six trends, Gymshark can strengthen its wholesale ecosystem and drive long-term brand loyalty across both B2B and B2C channels.
Common Pitfalls Sourcing Gymshark Wholesale (Quality, IP)
Sourcing Gymshark products through wholesale channels can be tempting for retailers aiming to capitalize on the brand’s popularity. However, several significant pitfalls—particularly concerning product quality and intellectual property (IP)—can lead to legal, financial, and reputational risks. Understanding these challenges is critical before pursuing any third-party supply arrangement.
Quality Control Issues
When sourcing Gymshark apparel outside of authorized distribution channels, buyers often encounter compromised product quality. Unauthorized wholesalers may supply counterfeit, overstock, or parallel-imported items that do not meet Gymshark’s official manufacturing standards. These products might use inferior fabrics, faulty stitching, or inconsistent sizing, leading to customer dissatisfaction and returns. Additionally, without direct oversight from Gymshark, there is no guarantee that items have been stored or shipped under appropriate conditions, further risking damage or degradation.
Intellectual Property Violations
One of the most serious risks in sourcing unofficial Gymshark wholesale products is potential infringement of intellectual property rights. Gymshark actively protects its trademarks, logos, branding, and proprietary designs. Purchasing or reselling products from unauthorized suppliers—especially if they are counterfeit or grey-market goods—can expose retailers to legal action for trademark infringement. Even if products are authentic, unauthorized distribution may violate Gymshark’s resale policies, potentially leading to cease-and-desist letters, fines, or removal from e-commerce platforms like Amazon or Shopify.
Lack of Brand Authorization
Gymshark maintains strict control over its distribution network and does not typically offer wholesale partnerships to third-party retailers. This means most “Gymshark wholesale” offers originate from unauthorized sources. Retailers who represent themselves as official resellers without proper authorization risk misleading consumers and violating advertising standards. This lack of legitimacy can damage a retailer’s credibility and result in enforcement actions from regulatory bodies.
Supply Chain and Authenticity Concerns
Unofficial wholesale suppliers often cannot provide verifiable documentation proving product authenticity. This opacity makes it difficult to trace the origin of goods, increasing the likelihood of receiving stolen, returned, or diverted inventory. Without assurance of authenticity, retailers face increased exposure to fraud claims and consumer backlash, especially if customers receive substandard or fake products.
Conclusion
While the appeal of offering Gymshark products at wholesale prices is understandable, the risks related to quality inconsistencies and intellectual property violations are substantial. Retailers are strongly advised to avoid unauthorized wholesale sources and instead explore legitimate brand collaboration opportunities or focus on building their own private-label activewear lines to mitigate legal and operational risks.
Logistics & Compliance Guide for Gymshark Wholesale
This guide outlines the essential logistics and compliance requirements for wholesale partners working with Gymshark. Adhering to these standards ensures smooth operations, brand integrity, and legal compliance across all markets.
Order Fulfillment & Delivery
Gymshark processes wholesale orders from its distribution centers in the UK and the US. Orders are typically fulfilled within 5–7 business days from confirmation, depending on product availability. Shipping timelines vary by region:
- UK & EU: 3–5 business days via tracked courier
- North America: 5–10 business days via express or standard shipping
- Rest of World: 7–14 business days, subject to customs clearance
Wholesale partners must provide accurate shipping and billing information. Delays caused by incorrect details may affect delivery timelines and are the responsibility of the partner.
Inventory Management & Minimum Order Quantities (MOQs)
Gymshark enforces minimum order quantities per style and size run to ensure efficient production and fulfillment. MOQs vary by product category and collection, typically starting at 12 units per SKU. Seasonal or limited-edition items may have higher thresholds. Partners are encouraged to review inventory forecasts and coordinate with their account manager for accurate ordering.
Real-time stock visibility is provided through the Gymshark wholesale portal. Partners are responsible for monitoring inventory levels and placing replenishment orders in advance to avoid stockouts.
Product Compliance & Labeling
All Gymshark products comply with international safety, labeling, and textile regulations, including:
- UKCA/CE marking for applicable products in the UK and EU
- FTC Care Labeling Rule (USA) for fiber content and care instructions
- REACH and CPSIA compliance for restricted substances and children’s products (if applicable)
- Accurate country of origin labeling
Wholesale partners must ensure that products are sold with original tags and labels intact. Altering or removing compliance labels is strictly prohibited and may result in suspension of wholesale privileges.
Import & Customs Requirements
Partners importing Gymshark products outside the UK or US are responsible for:
- Paying applicable import duties, taxes, and customs fees
- Providing correct HS codes (Harmonized System codes) for customs declarations
- Ensuring compliance with local consumer protection and product safety laws
Gymshark provides commercial invoices and packing lists with each shipment to facilitate customs clearance. Partners should consult local customs authorities or a licensed broker to verify import requirements in their country.
Brand & Retail Compliance
Gymshark maintains strict brand standards to protect its image and customer experience. Wholesale partners must adhere to the following:
- Pricing Policy: Maintain Gymshark’s recommended retail price (RRP). Unauthorized discounting or deep markdowns may lead to partnership review.
- Authenticity: Only sell genuine Gymshark products sourced directly through the official wholesale program.
- Retail Environment: Products must be displayed in a professional, brand-appropriate setting—online or in-store.
- Marketing & Promotion: All advertising must comply with local advertising standards and use approved product imagery. Misleading claims or unauthorized use of Gymshark trademarks is prohibited.
Returns & Quality Assurance
Gymshark accepts returns only for defective or damaged items reported within 14 days of receipt. All returns require prior authorization and must include the original packaging and tags. Non-defective items are generally non-returnable unless part of a specific campaign or agreement.
Quality control is conducted at multiple stages during manufacturing. If a partner identifies a recurring quality issue, they must escalate it immediately to their account manager for investigation.
Sustainability & Ethical Standards
Gymshark is committed to ethical sourcing and environmental responsibility. Wholesale partners are expected to support these values by:
- Avoiding overstocking and minimizing waste
- Properly disposing of unsellable stock through agreed sustainability channels (e.g., recycling or donation programs)
- Refraining from incinerating or landfilling excess inventory
Gymshark reserves the right to audit partner compliance with these guidelines as part of its ethical trading program.
Contact & Support
For logistics inquiries, order support, or compliance questions, partners should contact:
Gymshark Wholesale Support
Email: [email protected]
Phone: +44 (0)330 055 6230 (UK) | +1 (833) 496-7427 (US)
Account managers are available for dedicated support and strategic planning.
In conclusion, sourcing Gymshark wholesale requires careful consideration of authenticity, distribution channels, and business alignment. As Gymshark primarily operates as a direct-to-consumer brand and does not officially offer a wholesale program for third-party retailers, obtaining genuine Gymshark products in bulk can be challenging and may involve risks related to counterfeit goods or unauthorized resellers.
For businesses seeking to stock high-quality activewear, it may be more viable to explore authorized distribution partnerships (if available), consider private label alternatives, or source from similar brands with established wholesale operations. Building strong relationships with reputable suppliers and verifying product legitimacy are essential to maintaining brand integrity and customer trust.
Ultimately, while the demand for Gymshark products remains high, businesses should approach wholesale sourcing responsibly—focusing on legality, quality assurance, and long-term sustainability rather than short-term gains.
